Clients and advertising agencies alike are facing game-changing issues that
will enormously impact the way we operate in the future. While the world
has evolved around us, most agencies haven’t fundamentally changed their
approach outside of adding a few new tools and service lines. And while
agencies state they’re tracking performance, 74% of CEOs still say their
marketing isn’t producing results.
So, isn’t it time for agencies to change the conversation and start focusing on innovating and
developing more sustainable ways of offering better value to their clients instead of focusing
on sales? At Highwater, we think like a tech company. We’re agile and always ready to pivot,
testing our ideas, and then iterating and testing again. Agencies need to start adopting this
mindset because it’s that spirit that keeps the engine running in every successful company
and startup across the globe. Ultimately, we believe that when you start asking different
questions and make achieving your client’s goals your number-one objective, you stop
following antiquated processes and perspectives and start adding real value.
Highwater is a mix of business
advisor, storyteller and cultural
anthropologists for my business.
It’s not just what Highwater makes.
It’s what they make possible.
Today’s marketing place is complex.
Highwater simplifies it and prevents us
spending unnecessary monies that would
have left us with very little return.
Highwater is so fluent in our
industry that we’re always one
step ahead of what the rest of the
market is doing.